PERSPECTIV

BETA

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BAKER | ENTREPRENEUR

An Interview with Marie Selkridge-Ashford

Marie found her passion for baking in November 1997 when she baked her first pumpkin cheesecake for a Thanksgiving potluck at her work. From that moment she was hooked; she knew then that that was what she wanted to do for the rest of her life. The Cheesecake Boutique was opened in 2008 and because Marie was intentional in shaping her business around her top priority, her family, she was able to create a life with the freedom and flexibility to do what she loves and also be the extraordinary mother she always dreamed of being. Marie discusses the importance of being in tune with your "why" and offers invaluable advice on how to get started baking, but moreover how to get started chasing your dreams and writing your own destiny.

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CHAPTERS

INTRODUCTION

How long has The Cheesecake Boutique been in business and what inspired you to pursue a career as a baker and entrepreneur?

CHAPTER 1

What education do you need to be a baker and a business owner?

CHAPTER 2

Is there a typical path people can take to open their own bakery? What would you recommend?

CHAPTER 3

What are your primary responsibilities as a baker and solopreneur?

CHAPTER 4

What skills and personality traits does someone need to have to succeed in this profession?

CHAPTER 5

What does a typical day or week look like for you?

CHAPTER 6

What's your favorite thing about what you do?

CHAPTER 7

What's your least favorite thing about what you do?

CHAPTER 8

What's the hardest part of this profession for you?

CHAPTER 9

Are there common challenges or problems in this industry that people should be aware of?

CHAPTER 10

How does your job affect your general lifestyle or your family life?

CHAPTER 11

What's the earning potential for a baker and business owner?

CHAPTER 12

What's the best way to build your reputation and get your name out there?

CHAPTER 13

What advice would you give someone who's hoping to follow in your footsteps?

CHAPTER 14

What's something people find surprising about your profession?

CHAPTER 15

What's something you found surprising about your profession?

CHAPTER 16

Are there any misconceptions about being a baker or bakery owner

CHAPTER 17

Has there been a highlight of your career?

CHAPTER 18

Is there anything we haven't talked about that you'd like to share?

CHAPTER 19

If you had a do-over, would you choose this career again?